Have dedicated local support and expertise

• Ad Planning and execution
• Communication and follow up

Get timely feedback and react as necessary

Have local professional and dedicated retail attention and support

• Participate in seasonal merchandising
• Distribution Implementation of POS material
• Identify issues and opportunities

Work with your store themes within their Core and Ethnic Formats

Share appropriate data and utilize category management expertise to measure successes and identify opportunities

Foster a relationship to grow category sales

• Contests
• POS Material
• Innovative Products
• To identify and develop key products for seasonal events
• Gift Box Programs
• Flexibility on Packaging
• Private labeling
  
  

Promote healthier lifestyle choices

• Nutritional Information Programs
• Recipe Programs – Quick & Easy - Healthy Alternatives
• Cross Promotions & Quick Meal Replacements

Identify and establish mutually acceptable goals

• To increase sales and profit
• To reduce category shrink, by getting fresh produce to your store
• To grow category penetration by gaining new customers

Set benchmarks and measure effectiveness of our efforts

• Data sharing and analysis
• Scheduled Category Reviews; semi-annually
  

Why are we here

What Are the Benefits to the Customer?